Building Authentic Brands and Audience Loyalty: Alma Derricks
Alma Derricks shares her extensive experience in media, branding, and innovation, discussing the importance of understanding audiences, balancing technology with human skills, and fostering innovation through dialogue. She reflects on her international experiences, the evolution of the internet, and the power of authentic engagement.
Alma Derricks is a growth strategist, innovation expert, and founder of the award-winning consultancy REV, where she helps organizations navigate reinvention, accelerate growth, and build new brands and businesses. Throughout her career, she has advised global organizations on strategy and innovation, served as a Strategy Partner at Deloitte, and led commercial operations for Cirque du Soleil. Alma is also the co-creator of IGNITE, a leadership masterclass focused on communication, influence, and executive presence. A sought-after speaker at events including Adobe Summit and CES, she is passionate about helping leaders see disruption as an opportunity to create extraordinary growth.
Alma Derricks has spent her career building something from nothing—inside some of the most complex organizations in the world.
Raised by an entrepreneurial father who never adjusted his business lessons because she was a girl, Alma learned early to be independent, confident, and bold.
Now, through her work as a strategic advisor, business builder, mentor, and speaker, she helps leaders develop the human skills AI cannot replicate: communication, collaboration, courage, authenticity, and executive presence.
And isn’t that exactly what leadership needs right now?
Because tools may move fast, but trust, empathy, judgment, and the ability to help people find their superpower are still deeply human.
This week on the podcast, Alma reminds us that the future will not just belong to the most technical leaders—it will belong to the most human ones.