Embracing the Dance of Life: Toyin Crandell

Jun 11

Toyin Crandell shares her inspiring journey from struggling with finances to becoming a successful entrepreneur and leader. She discusses the importance of identifying limiting beliefs, taking strategic action, and overcoming the fear of risk in business. Toyin emphasizes that everything in life involves risk and encourages women to embrace their calling in entrepreneurship. She provides practical steps for young entrepreneurs to identify what isn't working in their business and to uproot limiting beliefs about money. Toyin recounts a personal experience of jumping off a cliff to illustrate how taking action can combat fear. Toyin emphasizes the need for organization and support in managing her family and business, while also discussing the 'dance of life' and the imperfection that comes with it. The conversation highlights the critical role of mentorship in achieving success and the mindset required to thrive in both personal and professional realms.

Toyin Crandell is an award-winning keynote speaker, two-time best-selling author of Radical Obedience and Money Mindset SHIFT™, and the founder of a multimillion-dollar coaching and consulting company recognized twice as one of Canada’s 400 fastest-growing businesses.

Her journey from homelessness to 11 income streams, growing multiple real estate investments, and building a thriving business isn’t just inspiring—it’s a testament to what’s possible when mindset meets strategy.

Over the years, Toyin has spoken on over 300 platforms across North America, the UK, and beyond, empowering people to take charge of their lives and careers. She’s trained more than 50,000 professionals across 13 countries and five continents, helping them break through mental barriers, take bold action, and redefine what success looks like.

Known for her relatable and down-to-earth style, Toyin doesn’t just inspire—she equips. Her talks combine neuroscience, practical tools, and real-life stories to leave audiences with actionable steps they can implement immediately. Whether she’s speaking to entrepreneurs, corporate teams, or leadership groups, Toyin’s mission is to train 1 million leaders annually on how to master their minds, so that they can
master their lives.

Most Requested Talks Include:

Money Mindset SHIFT™

Identify the top limiting beliefs holding your audience back financially and complete practical workshop activities live to shift into empowered, actionable mindsets that lead to
massive progress in their careers, businesses, and finances.

Master Your Mind, Master Your Life

Unlock the secrets to rewiring your brain for success across all areas—health, finances, relationships, and business. Toyin shares strategies for building mental strength and achieving personal mastery.

The Gray Rhino

Help your audience tackle critical decisions and overcome procrastination with neuroscience-based techniques that enable immediate action in high-stakes situations.

Stronger Than Yesterday: Building Grit and Mental Toughness

Equip your audience with tools to develop resilience and grit to stay focused and achieve their goals even in the face of adversity.

Change Leadership: Harnessing Emotional Intelligence to Lead and Thrive Through Uncertainty.
This session equips leaders with the emotional intelligence tools to navigate and drive successful change, fostering resilience and adaptability in themselves and their teams.

BSc. in Biology, York University

Tuck Executive Education at Dartmouth

ICF International Coach Federation – Optimind Institute Neuroscience Certification

Maxwell Leadership Behavioral Analysis DISC Consultant and Trainer