How Human Behavior and AI Intersect In Creativity And Business: Femi Corazon
Femi Corazon shares his inspiring journey from Iowa to global success, exploring how storytelling, human behavior, and AI intersect in creativity and business. Discover insights on cultural diversity, the power of authentic stories, and the future of AI in human experiences.
Femi is EVP, Executive Creative Director at Rescue, The Behavior Change Agency. She is a creative leader by trade and a brand builder and storyteller by obsession, with deep experience where creativity, culture, and innovation drive real-world impact and growth. At Rescue, Femi leads award-winning, large-scale behavior change initiatives forpublic health organizations across the United States, leveraging branded marketing approaches to deliver integrated, multi-channel campaigns powered byinsight-led storytelling and culturally resonant creative.
Prior to Rescue, Femi served as VP, Brand Creative at NBCUniversal, where she played a key role in the global rebrand for Universal Destinations & Experiences, associated brand campaigns, and upfront planning for the launch of EPIC Universe. Earlier in her career, she was Head of Creative at Little Dot Studios Americas, shaping modern, short-formstorytelling and brand engagement for brands including Google, Disney, and Expedia. Her broader experience spans technology, entertainment, and retail, with work for Snyders of Hanover, NBC Television, ABC, AT&T, Intel, Lenovo,T-Mobile, and Michelob.
Across her career, Femi has led and mentored resilient, high-performing teams while delivering work grounded in clarity,craft, and emotional truth. A certified global Gallup Strengths Coach, she is deeply committed to compassionate leadership, craft excellence, and building cultures where people and ideas can thrive.
She holds an MBA in Design Strategy from California College of the Arts and is based in Los Angeles, where she liveswith her dog, Zooey.