Reputation Equity Is Key To Long-Term Success: Charlotte Otter

Jul 23

Charlotte Otter⁠ is an author, speaker, podcast host, and advisor specializing in reputation management, change communications, and building high-performing communications teams. With decades of experience working with global communications for companies like SAP and Anglo American, she now helps organizations craft impactful narratives that resonate across diverse audiences.

Her debut book, ⁠We Need New Leaders⁠ (June 3, 2025), reveals how reputation management is a critical but often overlooked tool for diverse leaders aiming for C-suite roles. Combining her MSc research with 20+ years of experience, Charlotte provides a roadmap for emerging leaders to leverage their reputation as a competitive advantage. She explores the power of story tellingin leadership, the challenges of visibility in a noisy digital world, and why reputation equity is key to long-term success.

Charlotte Otter shares her journey from South Africa to Germany, detailing her career transitions from journalism to PR, and ultimately to executive communications at SAP. She discusses the importance of self-belief, the challenges of work-life balance, and the nuances of reputation management in today's digital age. Charlotte emphasizes the role of emotional intelligence in leadership, the unique challenges faced by female leaders, and offers valuable advice for young women entrepreneurs. The discussion also touches on the creative process of writing fiction versus non-fiction, the significance of mentorship, and what inspires Charlotte in her current endeavors.