The Impact of Gender in Business: Scout Brisson, CEO of DeSoi
Scout Brisson shares her unique journey from MIT to becoming the CEO of De Soi, a brand specializing in non-alcoholic beverages. Scout's journey includes unexpected turns that shaped her career. She emphasizes the importance of understanding investor perspectives. She discusses her experiences in venture capital, the challenges of fundraising as a woman, and the importance of mentorship. Scout emphasizes the need for a supportive company culture and the significance of personal fulfillment in defining success.
With a degree in Neuroscience from MIT, Scout’s professional journey spans over seven years in management consulting at McKinsey, and venture capital at M13. In 2021, Scout connected with the De Soi team before the brand’s official launch. At the age of 27, she assumed the role of CEO, alongside co-founders Katy Perry and Morgan McLachian. Scout Brisson brings a dynamic blend of academic excellence and industry prowess to the non-alcoholic beverage space. Under Scout’s leadership De Soi’s presence in retail has grown to over 5000 doors with retail revenue up 300%. You can find De Soi in Whole Foods, Target, Sprouts, Total Wine and more.
Recommendations by Scout:
Hot Smart Rich podcast by Maggie Sellers;
The Alter Ego Effect by Todd Herman
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